Callicarpa americana, American Beautyberry

American Beautyberry

Callicarpa americana

Common Names:

Light: Part Shade/Full Shade

Height: 3′ – 6′

Spacing/Spread: 5′ – 7′

Evergreen: No, plant is deciduous.

Color: Purple fruit.

Interest: Fall.

Landscape Companions:

Texas Native: Yes, plant is Texas native.


Wildlife habitat: Provides food/shelter for bees, butterflies and birds.

Features: Medium growing Texas native shrub. Part shade/full shade tolerant. Purple berries during the fall.

Austin Native Landscaping: “American Beautybery is an excellent section for shady spots in your landscape. It will thrive even in a dense shade and will provide you clusters upon clusters of handsome berries during the fall. We love deigning this native beauty as an understory planting where it will add much needed color. American Beautyberry is also a great wildlife habitat and food provider. Birds just love feasting on all those attractive berries!”



Family: Verbenaceae (Pronounced – ver-be-NAY-see-ee)

Genus: Callicarpa (Pronounced – kal-ee-KAR-puh)

Species: Americana (Pronounced – a-mer-ih-KAY-na)

Propagation: Seeds, semi hard wood cuttings.



Currently Available:

7 comments… add one
  • Dan Shankle

    November 26, 2012, 7:34 pm

    Thank you for posting this. We have lots of them growing beside our backroads. I cut some to put in an arrangement with pine trimmings and cinnamon sticks.

    • admin

      November 27, 2012, 2:02 pm

      Thanks for reading!
      There are not many good options for a full shade situation but American Beautyberry is definitely one as it really thrives in those conditions.
      Never thought about using them in an arrangement, pretty neat idea!

      Thanks and keep on gardening,

  • Andrea

    September 21, 2014, 2:26 pm

    I’m curious if the deer in the hill country area will leave it alone…I have many deer in my yard daily and am wondering if it is a plant they will ignore??

    • Aparna

      March 28, 2017, 9:35 am

      Yes they will eat them, They are very wildlife friendly, The finches and the robins love to eat them too. You can grow many and the deers and the birds both may love it

  • Kori

    August 29, 2015, 10:23 am

    As re the eddible for humans?

    • Reed

      April 12, 2016, 7:56 am

      According to

      “American beautyberry berries become edible upon reaching full ripeness which usually occurs in late summer to early fall. They should be a dark purple/magenta color but not turning wrinkled and dry. These berries can be eaten raw and have a mild, slight medicinal flavor.”


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